For all companies with B2C or B2B sales, having reliable and good leads are the backbone of that company at key to its success. Although all leads will not always convert to sales, but having such good leads is essential to develop a sustainable marketing strategy and growing a network of future clients.

While few would disapprove that lead generation is a top concern, many small companies are concerned that they may not have the assets or ability to work effectively on lead generation.

Even so, you do not need a pricey marketing team or sales manager to produce a stream of consistent leads. Everyone with the right know-how, paired with some easy-to – access tools, will produce reliable leads. Here are six easy ways that you can create sales leads for your small company.

1-Find out the opportunities on social media

It is definitely accurate that social media is the most important tool you have for sales leads. Three out of four customers are now checking social media for service or product details before initiating an order, which means that you absolutely cannot continue to ignore your social networks. Be sure you refine your social media platforms for leads by studying the new SMO tactics, and don’t shy away from sending personalized deals to your fans.

You may also guarantee that you have a mobile and user-friendly landing page for everyone who taps on your social media links. When you have these, you can start using the relevant hashtags, phrases, topics, and niches to locate potential leads.

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2-LinkedIn leads

In several contexts, LinkedIn is known to be another type of social media. That said, there are certain special benefits of LinkedIn that your organization can make use of to create accurate leads. Take full advantage of the Groups feature to find and join all the relevant groups and pages for your sector.

Create a good identity within the network and take the chance to communicate with other people. Directly reach out to businesses or prospective customers through a messenger. Ensure the LinkedIn profile is completely configured for all the details that prospective clients should need to be involved in.

linkedin sales leads
Business people holding a Linkedin logo

3-Networking events

Although some users are willing to criticize networking events, the fact is that they’re a potential lead treasure trove, particularly if you’re a small business offering B2B services. Industry networking events can create hundreds of potential customers all under one roof, making them too good a chance to pass if you’re in need of sales leads.

Before you go, prepare your networking presentation and make sure you turn up the charisma level. Remember not to feel too compelled to make deeper relationships. There is a bet on a calm and casual method. Reflect on forming friendships first, which you will convert into leads down the track.

4-Build a live chat feature on your website

The vast majority of customers visit the web when evaluating a purchase. If you don’t have a live chat feature on your site, you’re basically hoping that your homepage will be enough to tempt in the leads you require. A chat app helps prospective clients to connect with you in real time and find out much more about what you’ve got to sell. When you’re a small company, bringing live chat into everyone’s routine means there’s always a chat line and sales leads won’t be skipped.

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5-Optimise your contacts

Getting a healthy list of contacts is a great idea, but contacts alone does not give you a robust sales pipeline. If you’re stuck to your contacts, you can use the industry experts to purchase the relevant list for your company. However, even with a list of thousands of relevant contacts, if you do not optimize your list, you will not be able to recognize and continue pursuing the most promising leads. You can automate this process by using a Salesforce data enrichment platform like Lusha, which will automatically update your Salesforce data and define the most interesting leads for you.

6-Work your network

Ultimately, it’s important to keep in mind that you must not lose track of your current network. Have a look at your current relationships and business connections. What ones haven’t you been in touch with for a while? You don’t need to give a full sales pitch to anyone on your private network, but merely getting in touch on a daily basis will reassure them that you still exist and that you have plenty to sell.

With these easy tips, you can start developing a robust sales leads pipeline no matter the scale of your company.


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