During the past couple of years Social Distancing has become popular among marketers and companies. Social Distancing apps and tools gave the opportunity to brands to collect data from their clients by monitoring social media websites and crawling billions of pages in minutes. But, as with most common techniques, social listening is still not used to its full capacity.
In this article, we are going through the approaches you may use social listening and take advantage of the process. Now let’s start with the definition of Social Distancing.
WHAT’S SOCIAL LISTENING
Social (media) listening and social (media) tracking are the terms utilized synonymously in the majority of articles. They explain the process of collecting mentions to a specified keyword(s) (company name, person, product, industry) on social networks, and sometimes on news websites, weblogs, forums, and the internet.
Some writers differentiate between social media tracking and social media listening, trying to point out that the former implies responding independently, whereas the latter means analysing big data – the online involvement of keywords you’re interested in – and operating actively with social networks rather than just reacting to what is already there.
Social listening is not always used to its maximum capacity. Here is how to change it, beginning by your own approach
In most media we don’t see the supposed distinction between the two words, so we’ll use them synonymously and presume each meaning based on the context. And the context begins with your objectives.
DEFINE YOUR OBJECTIVES
Listening to social networks will do a lot. It exposes your clients and prospective customers, discussions surrounding your company and your market, and any article that links (or should link) to your site.
Social listening is all about the specific twitter users who recommend your book to their followers and the big nameless data that reveals which kind of sentiment is shared of your book around the world and in all languages. But first, you’re going to need a set of goals. Without it, you may get too distracted and baffled to make informed choices about what to do with your new bright social listening app. Here are the options:
Great customer care
Ever more people are addressing brands on social media and expecting them to respond quickly. This technique ensures that you collect all of these mentions (including those without a handle) from selected social networks on a single dashboard (or via email) in real time. Customer care is among the most growing social listening applications.
Assess the reputation of the brand
Understanding the company’s online reputation and evaluating how it evolves in response to your actions (such as ad campaigns, media, product releases, etc.) is another aim that businesses typically seek. Social listening apps take all mentions and generate a visual display of the overall feeling of the company and its fluctuations. This, in fact, helps advertisers with another essential goal – to detect and avoid social media incidents.
Research in the market
Social listening will tell you who the targeted audience actually is and where they hang out. Social listening apps break down the mentions of your company (or other keywords) by location, online source, and language.
Research your competitors
Social media tracking is not just about tracking your company, your product, and your CEO (if he is a public figure). Often it’s just doing so regardless of the competition, and knowing their weaknesses and strengths.
Research on product
Unlike surveys, people send truthful feedback on all sorts of items online. Social media tracking will help with product research and innovation by revealing what people are thinking about your company and the products of your competitors.
Social selling and awareness raising of the company
Having online discussions about your business and identifying people who are actively searching for a service or product such as yours online are two important objectives that social listening has accomplished.
Social listening recognizes the niche’s influencers and brand champions.
By discovering unlinked mentions to your company, product or content and finding niche blogs, social listening apps are exploring prospective link-building chances.
And this is it. While there may be more implements for social listening, these are the main ones.
So now you have to recognise a few of the goals that you’re most excited to achieve. For small companies, it is frequently enhancing their customer service (something that really makes it easy for them being better off than their bigger rivals), selling on social media (something that major brands frequently ignore), and market analysis – trying to learn the most about their consumers.
For big brands, it’s generally about brand image, evaluating the impact of their advertising campaigns and PR activities, product research, and competition research.