Nowadays messaging is one of the most effective, highly efficient and of course safe ways to convey true emotions and feelings for people. We turn to smartphone messaging for communication and look forward to real ties in the digital environment. The need for more forms of self-expression tends to rise with the advancement of technology, but not without growing sophistication and incorporating new consuming behaviours. In this article at Niorise we will take a look at 3 themes that are going to drive the future of mobile messaging.
With far more than 170 million content recommendations shared every day, Holler’s aim is to bring the complexities out of this important discussion and make it simpler for our texts, posts and direct messages to be evocative and easy to understand. In collaboration with Zogby Analytics, the messaging technology company recently completed an online poll of 1,004 people in the U.S. to examine the current developments in social messaging, such as what, why, and how to connect in today’s modern environment.
Main trends revealed at a glance spanned:
- The chances for companies and the development of branded content
- The rising role of chat messaging applications
- The desire to make more visual decisions
Here’s a detailed look at the following topics:
THE ISSUES WITH PUBLIC SPACE: VALIDITY AND CONFIDENTIALITY
Social networking are developed on the premise of a human desire to communicate. When it became more popular, the process of adaptation opened the way for greater innovation. Over time, further opportunities for self-expression have grown into a sea of self-promotional messages and attention-seeking interactions that consume our feeds.
We are starting to see an essential reorientation occurring in how we interact that promotes privacy and gives priority to validity and meaningful interactions based on uncensored personas and authentic emotions. According to the survey, at least 72 per cent of Americans say they chat more than emailing, posting on social media, or taking phone calls.
In comparison, half (50 per cent) of participants stated that privacy was their least favorite part of holding public discussions on social media. The second of the least favorite aspects? Being made to feel confident enough to participate in personal or private activities in a public forum.
MOBILE MESSAGING IS SPURRING AUTHENTIC COMMUNICATION
Across all social media platforms, 73 per cent think that they’re the most honest selves on text messaging applications. However, these are not all one-on-one talks, inner-circle conversations are taking place with 44 per cent disclosing their chats containing at least four or six other participants. With regard to frequency, 43% of those aged 18 to 24 talk multiple times a day in group chats, while 47% of those aged 25 to 34 interact daily in group conversations.
Other than users, brands are becoming increasingly aware that by taking the time to develop a genuine persona, they have the chance to bring humanity to the heart of their campaigns and actions and, in turn, to reach consumers at a deeper level.
More accurately, this is not just a service or product source, but a chance to utilize an open messaging service for the intent of educating, informing and, most notably, helping users to express their true self.
This was illustrated by the results, like 78% of customers use products they enjoy to share their personal style. In the meantime, 70 % of the participants and 84% of 18 to 29-year-olds say they would be ready to share the original brand content if they thought it was funny or nice.
WORDS VS. VISUALS
The key issue raised in the study is that graphics such as GIFs and emojis replace language. In short, the answer to that is yes. 78 % of consumers agree that visuals help them to convey their feelings more deeply than just using words alone. This is due in large part to the additional levels of depth, sophistication and imagination that they deliver.
Messaging will continue to lead digital communication forms in the months and years ahead
Many top-notch visual factors are chosen because of their potential to bring vitality to chats and help clarify misunderstandings. Degraded demographically, 76% of 18 to 29-year-olds use either “all or part of the time” visuals on chat messaging applications, while 68% of 30 to 49-year-olds record similar activity.
More than ever, our time on the screen with our smartphones is an essential part of keeping relationships. We’re engaged in offline interactions with families, colleagues, and peers in a tradition of embracing social distancing and focusing on networks to deliver new ways to articulate ourselves and communicate our perspectives with each other without intense self-editing.
Messaging will continue to lead digital communication forms in the months and years ahead for the truthfulness, personalization, sense of security and connection that it provides.