Marketing strategy of small companies always look different when you compare it to large businesses. But one thing you should keep in mind is that by having good content and visuals, you can make your brand stand out. To help you improve your marketing with the help of content and visuals, we will share 10 tips from members of the online small business community about improving small company marketing in this article.

Get more followers for Instagram

Your awesome Instagram posts would only have a significant effect on your industry when there are enough users who really see it. The easiest way to ensure people see your content frequently is to grow your followers list. This Search Engine Journal article by Kristi Kellogg contains 22 tested methods to do exactly that.

Learn the latest trends in web design

When you’re talking of upgrading your site, knowing trends in the market will help you build a layout that’s up-to – date and useful to your clients. In this Crowdspring post, Katie Lundin outlines some of the key web design trends that companies will be wary of in 2020.

Consider the 4 major forms of marketing

Many businesses tend to broaden their marketing activities with a few various channels and tactics. Getting familiar with all the big options will allow you to make a better decision. So you should read Erik Emanuelli’s No Passive Income article to hear about some of the major options. Then go over to the BizSugar forum to see what members are thinking about the article.

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Create a strong online marketing strategy with input from the customers

Whether you’re adjusting the architecture of your website or your social media strategy, the primary objective is obviously to have a better effect on clients. Then why not check your market as you make changes? Biz Penguin’s Ivan Widjaya discusses how consumer reviews can support your marketing campaign in this article.

See Conversion Rates Increase with Upgrade of Content

In order to encourage more customers to sign up for your mailing list or some other opt-ins that might help you close your sales, you have to give real benefits in return. Upgrades to content can be a useful tool in this field. Read this Content Marketing Institute article by Chris Collins to read about getting the best of these pieces of content.

Utilize WhatsApp as part of your marketing strategy

Tons of advertisers are using Facebook, Snapchat, and Twitter to attract prospective customers. But less choose to use WhatsApp, with lots of potential consumers investing time on the app. To change that for your company, check out Christian Zilles’ Social Media HQ article.

Plan your content like a pro

If you’d like to get the most out of content marketing for your brand, you need to have a simple way of keeping track of all the content you’ve produced. In this Process Street article, Thom James Carter discusses some of the content creation tools and methods that you can use to keep on top of everything.

Don’t ever run out of content ideas

A strong content marketing strategy needs loads and loads of innovative ideas. It is common for marketers to run out of ideas from time to time. But Mike Allton’s Blogging Brute article features an interview with a content marketer that shares how he keeps ideas rolling. The members of BizSugar also commented on the article here.

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Find the best tools for your design projects

Even if you don’t operate a design company, there are definitely graphics and visual aspects that you require to support your online marketing efforts. In this DIY Marketers article, Ivana Taylor provides an analysis of the resource that online marketers should be aware of.

Pick the best colors for your direct mail strategy

There are plenty of opportunities online. However, direct mail still allows companies to make a big impact. Start by selecting the right visual elements. Check out this Target Marketing article. Inside it, Summer Gould describes some of the color schemes that companies might consider. And the specifics of what each of them is taking to the table.

If you have anything to share about small company marketing please share your comments with us now!

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