These days to make your services or products stand out and also to have a lasting and good customer loyalty, you need to change the way you speak with your clients. Some brands still tend to use old fashioned communication methods like email marketing, which can be effective, but the chances that your email will get lost in the sea of other businesses emails is very high. In this article, we try to discuss how you could speak directly to clients and how it can help your brand.
You will discover innovative new approaches to better reach your customers by becoming aware of the specific existence of your target market and by testing different contact methods. A tailored strategy utilizing different contact platforms will increase revenue and customer retention dramatically.
Try SMS text messaging.
Pew Research estimates that 96% of Americans own a mobile phone and 81% own a smartphone. This is more than a computer, tablet or laptop itself. This provides a great chance to reach clients through SMS, instead of e-mailing alone. As per Aaron Evans, CEO of SMS marketing firm Drips, the open rate of text messages is 93%, contrary to the 25% average open rate for email messages.
Communicative and humanized SMS messages take a less formulatic and formal tone than conventional e-mail marketing. In one experiment Evans ran, a conversational tone change instantly enhanced conversions from 10 to 15 percent.
Use webinars and video calls.
Meetings and presentations in person, particularly for B2B pitches, have long been the norm. Well before the COVID-19 pandemic started, however, many companies began moving away from this methodology to digital-friendly formats. Conversely, web chats and webinars are used to provide more available knowledge.
I lately spoke to the Access Jet Group president and founder Adam K. Hasiak, who organizes private jet booking for rich customers from around the world. Hasiak pointed out with or without a global pandemic, as they are more convenient, most clients generally love digital lectures when making a purchasing decision.
Today, the experience of the Access Jet Group is relatively common: an online edition of what was once a personal meeting gets rid of travel time while providing the same service level. Companies can make one video conference with clients on their journey, and webinars can be used to present their goods or services into a broader group.
Integrate web chat in the sales process.
A significant percentage of businesses leave cash on the table by not incorporating new lines of contact to their platform to meet their customers easier. Web chat is sometimes used in customer care, but in the selling process it is sometimes ignored. Research from Forrester found that web chat clients are 2.8 times more likely to buy. However, an assessment of 10 big stores showed that only one of them used web chat for sales.
Proactive are the most efficient chat tools for sales. When anyone enters your website for the first time, it is simple for them to pose concerns regarding a potential order.
Although chatbots may help to answer simple questions, make sure that a live agent is present to answer more complicated questions. A positive chat involves your salespeople in order to sell and engage in real-time – nearly the same as when they talk to a staff in a brick and mortar shop.
Get serious with customer feedback.
After completing their transaction, you also have to Speak Directly to Clients-not just while making purchases. Smart companies go further than letting people to provide feedback through tracking brand names on social media and online review sites.
Using new platforms such as Sprout Social or Mention to monitor comments and complaints along a range of platforms, you can respond rapidly and properly. It also demonstrates your commitment to your clients, so that they can make a positive impression with both current and future customers.
Do not be defensive or apologize when reacting to negative comments — particularly online, where the answer to everyone is clear. Rather, recognize the problem and offer to just do what you can to enhance or correct things in the future.
It’s not about what you mean or how you do it in marketing. Your performance also rely on the usage of the correct contact networks. It’s easy and convenient to reach your buyers to make sure your messages are visible.
The continued use of tried and tested messaging platforms is not wrong. But don’t be scared of doing anything different. It could change the whole thing.
What do you think about this? Do you usually speak directly to clients? Let us know in the comments section below.