For all companies and businesses, brand reputation can be considered as one of their most crucial assets. Yes, you can run several marketing campaign and offer them with great deals, but if your company doesn’t have a good reputation among customers, they will not come back again to do business with you.
For an entrepreneur, distinguishing the two concepts can be challenging. When you put all your effort into recruiting new clients, you may fail to send your best work to a client who has ordered it from you.
Sadly, if the client is not pleased with what you’ve provided to them, they’ll not just move on to a rival, but they’ll be able to tell their parents, families, colleagues and associates of their poor experience. When this happens so much you can grow a poor name — which can be the beginning of the end for your brand.
At the other hand, as a marketing campaign cannot, a strong brand reputation will get you new clients and business. Here’s the explanation.
Customers recall a positive experience and a great brand reputation.
If you’re reputed to go above and above the wishes of your clients, they’ll rarely forget. Nonetheless, what they will miss is the marketing plan you’ve heavily invested in. The clients can stop worrying about it until the commercials are playing and the promotion is done.
Brand reputation is always emotional. Whether you’ve been there to support a client through a tough time, or you’ve been able to freshen their day, they’ll keep the impression with them even after the deal is over. You will always have the feeling in mind while you keep taking purchase decisions, expanding their relationship with your company and giving you repeated transactions.
Concentrate on offering each and every client a meaningful, authentic experience to boost your brand reputation. Solve their issues. Listen to their demands, and come up with a solution for them that works well — even if it includes a little additional work. The results won’t deceive you.
A good brand reputation also ensures that you can spend less in the overall marketing. You don’t really need to garner as many new clients when you can build solid relationships with clients who want to continue working with you.
Better yet, as your good brand reputation begins to expand, you’ll get much more referrals from the clients you’ve left happy for a while.
Clients always share good and bad experiences with their peers and also on social media.
You have likely faced it before—-you want to order food to be delivered when a friend comes to your house. They inform you how they ordered a burger from the same fast food a couple of months ago, and had a nasty experience. You take their warning and opt to put an order from another location.
Although you did not personally encounter the unpleasant experience, you have been affected by their brand reputation. You decided to order somewhere else as your friend didn’t really believe the company was worth buying from again.
If you provide your clients with a negative experience, you could create the same bad brand reputation for the company — making you to lose clients to your competitors, even though you have never engaged with that potential customer yourself.
Now, let’s presume in this same case, your friend was giving you an alternate pizza shop to buy from. They continue to be buying all the time from this place and they still have a good experience.
When you want to listen to your buddy, you let the popularity of a company sway your choices once again, this time on a better note. Because you’ve learned positive stuff about someone who you can trust, and you’re more inclined to pick the pizza shop that’s got great feedback.
The same refers to comments made online. When a prospective client is exploring collaborating with you, they could hop online and find that there are no great reviews of your company. It’s a issue that no marketing campaign is going to solve. But at the other hand, a number of favorable reviews may just be what the consumer wants to make a phone call and contact you, or actually make an online transaction.
Build brand reputation — don’t just sell a product.
It’s easy to get lost in the numbers, especially whenever a business is growing. Nonetheless, the amount of new business contracts or retained clients isn’t necessarily a valid indicator of the success.
Rather, concentrate on the brand reputation that you build. But since clients tend to keep in mind experiences (both their own and their friends) for a longer time, your brand reputation will be more difficult to change than any marketing campaign. When you don’t develop a good one right from the start, which might mean that your company is dead before it even starts.