The easiest and fastest way to identify and address the missing gaps in your idea is to create a very easy and straightforward prototype for your startup app idea and also to test it from various perspectives. This method can be applied to all cases, whether you are designing your new concept for a product or a replicated solution.

Prototyping is an extremely valuable tool for any startup. While no business owner is immune to errors, prototyping is the way you can make inexpensive errors before making yet more money and time investments. Here are three major reasons why you must build a prototype to build your idea for the startup app.

  1. Specify Product Features

One of the greatest benefits of developing prototypes in the early stages of startup growth is that it gives you more flexibility in the functionality and features of the project. Also for hand-drawn designs that are low-fidelity, you can improve on your product idea and carefully incorporate accurate product features into your prototype.

As you advance to more sophisticated prototyping stages utilizing wireframes, clickable prototyping instruments and even 3D printers, you can create a superior knowledge of your product’s design and flow, and also identify and better realize the distinction between the features you must have and the features that are good to have.

In addition, anybody can prototype, whether technical or non-technical. You will build the first edition of your app prototype in an afternoon using the no-code tools available today. In reality, if you are a non-technical founder, your prototype will greatly optimize your presentation and explanation of product features and functions to your trainees for development.

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Furthermore, your prototype should supply the team with all the details they need to correctly assess the project, along with the design specifications guide, which allows prototyping a perfect way to minimize the avoidable expenditures incurred as a result of creating the wrong product or relying on the wrong metric.

  1. Test and Sell the Idea

Your presentation is worth a million words. I’ve found many entrepreneurs doing a wonderful job developing a prototype for their projects but hesitating to use it to market the company or at least draw early adopters and potential customers. Robinhood and Dropbox are only two of the startups with only a prototype that drew hundreds of thousands of early customers.


Startups that have a prototype are far more successful in selling their ideas. If you fix a major problem, consumers will stick to the solution and assist you fund it. This is a simple 3-step validation and pre-sale process for the idea.

  • Ask prospective consumers to find out what their wishes and preferences are. The interviews will help you understand deeper the gap in the business and the potential to build a product that people want and can pay for.
  • Build a clickable prototype that integrates your business model, distilled from customer interview insights.
  • Build and deliver a compelling pre-sale offer for your company by using the example to illustrate the business model to the interview participants.

One of the advantages of customer interviews is the relation-building aspect of talking to future customers. Their willingness to invest would depend on their confidence in your abilities to produce the solution.

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After a few transactions in hand, you’ll get a much better view of your potential customer base and use the knowledge to plan marketing strategies that target the same audience, improving the odds of closing further offers.

  1. Raise Funds

If you’re trying to collect funds from consumers or partners, the prototype can not just help you communicate the vision but will also act as a token of enthusiasm and dedication and convince your clients that you’ve done your research and express your business model in a visual, and better yet, practical approach.

To sum up, think about the prototype as a platform for promotion, growth, selling, funding, ideation, validation, relationship building and business development.  It is one of the investments that you can make potentially with the highest assured return. And in the worst scenario, you will discover easily and cheaply that your product is not good at all and you should not build it, saving you hundreds of thousands of dollars and months of working.


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