With the Covid-19 outbreak, there were a lot of companies that were hit hard by the pandemic. On the other hand, we saw many businesses who were able to survive mainly due to adopting themselves to the new situation. Some of these companies have utilized their social media marketing to interact with their current clients and show the how they are evolving because of the pandemic. Also we saw some other businesses which tried to bring their new services and products to social media and some of them who raised their brand awareness. The question that comes to our mind here, is that how social media marketing will look like post Covid-19? In this article we will answer this question and also make some predictions about the future of digital marketing.
The digital transformation post COVID-19
With even more people studying and working from their home following the COVID-19 pandemic, typical personal activities has moved into the online world. Although this was still occurring pre-COVID, the pandemic has seen a faster upgrade to digital activities.
We saw more individuals during COVID-19:
- To stay in contact, work or study via video calls
- Use smartphone for doing business or fun
- Play online or mobile games
- Use of contactless and mobile payments
It’s no wonder, with this increase in digital activities, that social media use has also been increased.
In the first quarter of 2020, Facebook had a rise of 11 per cent in its daily active users. Facebook also saw a rise of 10 per cent in its monthly active users in the same period. As far as user engagement is concerned, messaging throughout all Facebook applications has grown by 50 percent.
After COVID-19, could all things become digital?
Some think a post-COVID future would be a “return to normal.” Many hope to return to pre-COVID lifestyle like dining in cafes and pubs, socializing with friends and family, and attending festivals and cinemas.
Yet we do know that in certain respects our lives may never be the same as before.
During COVID-19, companies were forced to adapt business models to survive and it is possible that many firms will never revert to pre-lockdown business models. We anticipate growing demand for job conditions in terms of versatility which would inevitably change the way we experience and interact on a larger scale.
A McKinsey study found that we were vaulted 5 years in time by the pace of the latest digital adoption. Businesses as varied as supermarkets, hospitals, schools and hospitals began providing effective internet services where there had been little special need before.
But even if organizations restore services in-person, their new digital capabilities will continue and, possibly, the market will stay.
Thomas Frey, a professional futurist at Colorado’s DaVinci Center, looks at emerging trends and technologies to help businesses forecast what’s next.
“It drives us to do practically more things,” Frey said about the COVID-19 pandemic.
For instance, while schools have reverted to in-person instruction, during adverse weather or other related incidents they will have the option to go virtual.
Likewise, staff returning to offices will be well prepared to argue for extra days working at home, rather than needing to take sick leave, roster time off, or simply half-day. This may mean that employees would remain within their own area instead of going into the town or other more centralized business areas, and help small companies there. Increased interest for local companies could entail more small businesses joining the marketing space for social media with a specific emphasis on real-time targeting.
Frey expects that customers would choose to buy digitally when it comes to shopping, so retailers will have to make use of product innovation such as live entertainment or exclusive sales to boost foot traffic at physical shops.
He also expects that COVID-19’s legacy would see more products going straight to the market, instead of the other way round.
“Think about the meat counter heading to your driveway at the supermarket, so you can pick up anything you want,” said Frey.
Although people like Frey would expect COVID to provide us more online companies and resources, there are a few signs we might get ahead of ourselves.
The internet might not even be ready for us according to one Forbes blogger. Even if we needed all of our services to have enhanced digital capacity, the infrastructure would require more time to catch up.
Forcing companies to go online immediately has contributed to delays to internet services, collapsing websites and online payment and refund problems.
Social media marketing Forecast post COVID-19
Although the future is unclear, one thing is for certain — digital will be a huge part of our lives. People and companies would be more capable of using technologies than they were in the pre-COVID age. This could only mean continuing digital marketing strategies, including the potential to communicate, advertise, and sell to consumers.
Much like COVID-19 has inspired market creativity, so too has it sparked more innovative social media campaigns. Brands have actively used social media to connect more closely with existing customers, increase brand awareness and even promote new goods.
This has broadened our understanding of what can be done with digital marketing, even in a crisis.
More accountability, and more trust
Companies must be careful and uptight with their online communications, too. With commitment to government directives and health recommendations, they now have to craft communications. They have to help the struggles of people, while still serving up content to consumers to give them hope.
We believe that consumers will continue to keep brands responsible for the tone, detail and morality of their advertising in a post-COVID environment.
Conclusion: Forecasting the future
Our habits have changed on a regular basis since social distancing settled in, and will keep on going like that in the meantime. Keeping on top of those developments is important for marketers.
You may need to use data and trends to consider customer preferences. If we keep our ear tight to the ground, we will extend these ideas to make more influence on both the physical and digital worlds.