In August 2020, visitors to the Stortemelk camping site in Vlieland tested a number of powerful innovations. The entrepreneurs involved hope to finally conquer the market with feedback from camping guests. Participating start-ups have been chosen by Innofest, which usually offers entrepreneurs a test spot at festivals and operates this corona summer in an adapted form.

This is also the case in Vlieland, where the “Into The Great Wide Open Festival” usually takes place on the last weekend of August. This festival is one of Innofest ‘s founding partners and has aided dozens of tests in recent years.

Despite the corona summer, visitors to Wadden Island will still be able to test four innovations next week. Three of these innovations can be found at the Stortemelk camping site, which is usually the place where many of Into The Great Open’s visitors spend the night. For instance, camping guests try a shampoo with no added water in their showers, and the restaurant serves dishes in packages with a deposit system.

The camping site also has a smart cooking stove that visitors can try to provide feedback to entrepreneurs. Ice cream enthusiasts can test edible ice cream scoops elsewhere on the island. Read more about the innovations that can be found on Vlieland next week:

Twenty – Waterless shampoo

80% of household products consist of water. This water is exported all over the world and generally comes from the tap as well. The founders of Twenty decided that this had to be handled differently and started to develop a shampoo without the addition of water. The product has been tested in the camping shower in Stortemelk from 27 to 30 August. Camping guests give feedback on how the shampoo feels and what it does to their hair.

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Yoyo – Deposit Packaging System

YoYo’s aim is to keep the seas free from litter by encouraging re-use. That’s why the entrepreneur behind YoYo designed reusable food packaging with a deposit system. From the 24th to the 30th of August, camping guests received their orders for certain dishes in a Yoyo package. This is the first time the deposit system has been tested. The entrepreneur is therefore particularly curious as to whether the logistics behind the concept are right, what the staff thinks about it and whether the camping guests are actually returning the packaging.


Cook3r – Smart stove cooking supervised

The intelligent cooking appliance Cook3r helps elderly people with disabilities while cooking. The device gives instructions to the user to make the cooking experience as smooth as possible, so that the elderly can continue to function independently for longer periods of time. The founders of Cook3r will be next to the Stortemelk camping shop from 27 to 29 August. During their test, camping guests are asked to cook on the device for themselves, after which users are asked about the experience.

Earlier this year, Cupbite tested all their edible coffee cups at Eurosonic Noorderslag, and now the entrepreneurs are making superfluous plastic spoons with edible spoons. Cupbite works with a Vlieland ice cream shop to test this. From 28 to 30 August, customers can choose both plastic and edible spoons. In the ice cream shop, the entrepreneurs question the taste of ice cream and the use of the spoons.


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