Lockdowns was a rather strange experience for a lot of us this year. Now that almost all countries are getting out of lockdown, and all retail businesses getting back to business as usual, the question that emerges is that how people will shop post lockdown? How will the lockdown experience is going to affect our shopping these days? In this article, we will try to answer these questions. Stay tuned!
Right now and maybe for the foreseeable future, many of us will find ourselves frustrated when the post-Covid customer returns to buying tentatively, with a stronger sense of precaution.
Although media reports revealed lengthy waits at high street stalwarts Zara, Primark and JD Sports as stores reopened, while accounting for initial hype, footfall figures have been down by a third year to date.
A Local Viewpoint
With travel limits becoming the standard, customers were forced to buy more locally. And though it may be believed that if travel is deemed safe and trains and busses operate at maximum capacity, customers might well be drawn further away, the exact opposite is true.
A new Deloitte survey found that 57% of customers are now much more likely to shop from locally made products than it was before the pandemic.
This ties with a sustainability-trained customer mentality. The coronavirus made us much more mindful of the environmental effects of processing, commuting and eventually our own consumption habits. This will emerge, as the figures indicate, as a revived engagement in local production and local shopping.
Company Lip Service
The extreme pressure faced by companies and retailers during the Covid-19 pandemic is truly coming home to roost. 28% of Gen Z customers – our most socially active group – say they avoided buying from big brands because of their response to coronavirus outbreak. Brands who place benefit on people and have demonstrated disregard for the welfare of their workers will suffer from their supervision.
Although those brands have reacted favorably, they would be best off supporting their workers and neighborhoods and showing successful intervention. 62% of surveyed buyers say they are much more likely to spend their cash on companies that they find to have behaved wisely.
Future customers will be distinguished by an extreme vulnerability for brand standards, and all products with unclear, contradictory or exclusionary advertising will fall far short.
Online sales estimated to account for 33.4 % of all UK retail sales in May, a 19.7 percent rise month-on – month. And, as several companies since the lockdown have developed new digital-only markets, a successful digital-first strategy is now seen as a potential resilience framework.
Many CEOs have openly claimed that Direct-to-Consumer has either been their saving grace or their greatest disappointment in situations where there is a lack of investment.
Progressive executives around the fashion industry are exploring more successful ways to communicate with digital natives more explicitly. The founder of Inditex, Amancio Ortega, has revealed a proposal to invest EUR 1 billion over its online offering by 2022, simultaneously closing down 1,200 of its stores across the world.
Such industry executives who say nothing beats the bricks and mortar retail physical experience will be replaced by those who effectively innovate to convert the in-store experience into the digital domain.
What do you think about this? On your opinion, can Covid-19 affect how people shop post lockdown?