Now that we are entering the fourth quarter of 2020, lockdowns are a thing of the past and our lives have gotten back to normal. But during the lockdowns of March, we’ve experienced something new. As all restaurants were closed those days, those who wanted to eat out only had the option of curbside pickup or ordering food to be delivered to them. Those days, an analytics company names Talkwalker released a report about what apps are being used to order food and how much the food delivery discussions became popular on social media during the lockdowns.
Talkwalker, a multinational social media research company, claimed that in a one-month span, online talk about restaurant food delivery services grew by more than 1,700 percent. Social media questions, comments and replies piled up on food delivery services over the 30-day period plagued by Coronavirus. The number of recorded mentions includes:
Talkwalker is a social media listening and research agency that aims to help communication efforts across more than 2,000 brands and companies. As per their findings, big social media trends included pandemic-specific words and behaviors that clearly did not exist before Covid-19 pandemic, like “contactless delivery” or “sanitizing deliveries.”
Although delivery slots on the grocery shopping frontline are a hot social media topic, related food delivery times trends are going hot, too. 62% of overall conversations concerned with food delivery times are listed by Talkwalker. More than 22 percent of those discussions contain some discussion of contactless delivery.
For restaurant delivery services, the overall top social media trends include:
Delivery slots: 4,400 mentions
Contactless delivery: 1,400
Wrong orders: 700
Cleaning/wiping down deliveries: 75
The study tracked the cumulative mention of these services and the delivery of restaurants through various social media channels for a span of four weeks ended on April 24.