Although the Covid-19 pandemic have dramatically altered everything over the world in many bad ways, however this crisis has also changed many things in retail sector and helped some retail trends grow way faster. Now there are more online shopping and via smartphones, an extension of shipping and in-store pick-up services, and a stronger focus on technology to improve productivity, customer experiences and customer loyalty at all levels of industry.
The incidents of 2020 have transformed shopper priorities and worries, from pre-visit preparing to browsing, exploration, and transactions. In this article we will share 10 retail methods that exploit in-store customer experiences to revise and encourage potential brand growth.
Retail stores are reconsidering their practices and strategies, speeding up the implementation of mobile and in-store technologies, and providing innovative programs to secure their consumers and staff, while creating great customer experiences, in order to provide both urgent solutions and layout with long-term effects in mind.
Retailers have resources that allow them more leverage of how they shop in-store in an attempt to inspire consumers in the face of turmoil. Below, we explore 10 methods in which retailers use technologies and creativity to improve the store experience during the consumer journey at all times, taken from the Redesigned Store Experience Debrief by PSFK, a thorough analysis guide to support retailers refit, reconfigure and reprogram their retail stores.
Real-Time Inventory Checking
Retailers are introducing live inventory monitoring instruments to encourage trust that good customer experiences is worth the time and effort. Stores are creating customer confidence by offering reliable, local product offerings. One such example is a shop located at Place Chicago, selling local directories to Chicago firms that sell vital food and household goods, enabling Chicagoans to purchase hyper-local products and assisting small companies with COVID-19 difficulties.
Retailers should provide consumers with visual tools and multimedia reenactments of current in-store policies in order to help customers better appreciate what to anticipate from their store visit. Nordstrom’s luxury department store has shared a video for clients and employees, explaining what to expect as the store reopens. In order to facilitate a safe in-store environment, new regulations include blocking exits and the number of customers in-store, regular cleaning of high-touch surfaces such as registers and dressing rooms, and offering free face masks.
On Route Preparation
Retailers will offer even more assistance on the way to the store after a shopper has made the decision to head out, using map services and smartphone applications to help shoppers receive real-time information about shopping hours, availability of pickups, and more. Sam’s Club’s retail warehouse gives elderly and other at-risk customers an in-car shopping receptionist. Members will park in reserved spaces where an employee who takes their shopping orders by mobile device can welcome them. Sam’s Club workers then buy the orders in-store and return the product to the parking place, have the client pay and put them in the trunks of the members’ cars.
With protective steps in mind, retailers are planning the in-store experience, reshaping store layout from the entry to checkout, and using in-store technologies to restrict capacity and maintain physical distancing measures. For smaller , local open air markets, Dutch design company Shift Architecture Urbanism developed a social distancing solution: a 16-square grid that is defined with tape and barriers on the ground of the venue, and also a sectioned-off waiting area that is marked for the necessary standing space between clients.
Retailers can provide in-the-moment expert advice virtually by providing customers the opportunity to digitally communicate with local, in-store retailers through video and text, or to use immersive interactive showrooms to test the product. French clothing company A.P.C. delivers simulated appointments for its customers, booked online and supervised by a guide who directly guides them to the new products. Throughout these walk-throughs, buyers can order goods, and the A.P.C. team ships them directly.
The adoption of voice-activated technologies through personal devices, booths and robotics is yet another way to teach shoppers about how to safely navigate shops. A voice-intelligent robot named Pepper has been launched by the German grocery chain Edeka, which advises consumers on how to follow the social-distance procedure, as well as gives information on in-store activities being witnessed.
AI-powered applications allow consumers to quickly access product data and information from their own smartphone and further minimize points of touch. Scandit’s Swiss barcode scanning system has established a smartphone AR-enabled interface that allows shoppers to pick food preferences and afterwards scan barcodes on items to check for allergies or limits. This feature, shown in virtual reality, helps shoppers to discover specific items without having to contact them.
Branded products and customer wearable devices are being extended to enable contactless purchases via integrated payment chips and software, in addition to using applications. In-store payment technology facilitates contactless purchases at selected Starbucks Japan stores using labeled pens, handbags, and phone cases, all connected to the digital wallets of consumers. Guests will tap the payment terminal to check out each item.
Retailers are now shifting social distance delivery practices, interacting with customers to fulfill digital transactions at the curb and offering in-app reminders until orders are ready, regular notifications, and guidance when they reach on-site, and also a final touchless handoff to the trunk of their car. Craft shop retailer Michaels and UPS postal delivery system are working on a curbside operation, enabling shoppers to ship their orders directly to one of Michaels stores’ 800 UPS Access Points newly opened. Upon delivery, the customer’s package will be identified by an employee and loaded straight into their car trunk.
Optimizing For Staff
Businesses are taking steps to build the best possible environment, from offering regular testing and precautions to creating socially-distant work environments, with workers now taking greater risks as part of their everyday working. Tech firm Rombit has adapted its current wireless bracelet Romware One to measure social distance and provide contact monitoring features, helping guide office logistics to warn workers as they get closer than six feet through vibration.