With the emergence of Covid-19 pandemic and the lockdowns, the US government has forced social-distancing measures so they can control the pandemic and this eventually led to declining sales for companies all over the country. So what these companies did to fight the pandemics was some odd business pivots...
This year with the emergence of Covid-19 pandemic, we saw much more people to social media platforms so they can engage with more content and get entertained during the lockdowns. YouTube, as one of the biggest social media platforms out there is no different. Year after year, viewing time...
On current valuations, the latest introduction of Facebook Shops isn't really that groundbreaking. The social media giant toyed with shopping as far back as 2007 with no fanfare or spectacular success. This varied from private markets to the initial iteration of Facebook stores (2009), transactions via Messenger (2015) and...
The Covid-19 pandemic’s impact on our daily lives and businesses was so hard that these days a lot of experts are saying that at least for the foreseeable future we should forget about everything getting back to normal and retail businesses are no different. If you can recall, even...
If you’ve ever developed a marketing strategy for any business, you surely know that getting new clients and also raising brand awareness are amongst the most important objectives of marketing strategies. But one thing that a lot of companies usually neglect or forget to invest is customer retention. This...
One of the min affects that Covid-19 pandemic had on the food industry, was the fact that it has increased the market’s demand for at-home consumption. Now the important question is how US packaged-food companies can keep this demand high for the foreseeable future? In this article of Niorise...
We see some major changes taking place in the finance sector these days. A few weeks ago, Square, one of the biggest fintech payments companies in US, exceeded the market value of one of America's oldest banks, Goldman Sachs. It was only two months ago when Paypal was able...
Marketing is a crucial part of all businesses around the world these days. In other words, you can’t run a company without having a marketing strategy. As you might know, your company’s marketing strategy and plan must have a marketing budget. If you are the owner of small business...
Videos has always been on the favorite type of content for audiences. With that in mind, video marketing can be a great asset for all businesses. Making videos is one of the best ways to engage with your customer on different platforms. A lot of businesses use video marketing...
During the Covid-19 pandemic, a lot of companies are dealing with problems like reduced income and because of this, these days having goof loyalty programs is crucial to their survival. Loyalty programs can increase both the customer engagement and retention for businesses. In this article, we want to take...