Nearly in all segments and sectors we see a lot of business owners who try to stand out in their sector and the market by offering best products and services to their clients. To do that, there are different ways like utilizing modern day tech or developing a great...
The Giant Eagle supermarket chain has made one of its stores a checkout-free shopping experience. A variety of Missouri Price Chopper shops offer customers access to an application that can scan products and measure their order, enabling them to bypass the checkout line at grocery stores. Even before the...
Nowadays we see a lot of companies producing different types of content which often costs them a lot. Businesses are utilizing content to get new customers, generate leads, sales and also create loyalty for their brand. However the biggest problem of B2B content marketing is that they try to...
In today’s digital world, there are lots of business that do all their advertisings on web. However there are some business owners who go for billboard advertising. If this is the first time that you are considering billboard ads as a new marketing channel for your business, and have...
Last year, before the start of 2020 everyone was looking forward to the New Year and to start the new decade, but things turned out to be disruptive for many of businesses worldwide. Covid-19 pandemic hit many economies and we are experiencing a huge financial downturn. In retail sector,...
With the emergence of Covid-19 pandemic and the lockdowns, the US government has forced social-distancing measures so they can control the pandemic and this eventually led to declining sales for companies all over the country. So what these companies did to fight the pandemics was some odd business pivots...
This year with the emergence of Covid-19 pandemic, we saw much more people to social media platforms so they can engage with more content and get entertained during the lockdowns. YouTube, as one of the biggest social media platforms out there is no different. Year after year, viewing time...
On current valuations, the latest introduction of Facebook Shops isn't really that groundbreaking. The social media giant toyed with shopping as far back as 2007 with no fanfare or spectacular success. This varied from private markets to the initial iteration of Facebook stores (2009), transactions via Messenger (2015) and...
The Covid-19 pandemic’s impact on our daily lives and businesses was so hard that these days a lot of experts are saying that at least for the foreseeable future we should forget about everything getting back to normal and retail businesses are no different. If you can recall, even...
If you’ve ever developed a marketing strategy for any business, you surely know that getting new clients and also raising brand awareness are amongst the most important objectives of marketing strategies. But one thing that a lot of companies usually neglect or forget to invest is customer retention. This...